How Do I Write a Review? 

What Makes a Good Product Review?  


First and foremost, always be honest in your reviews – we are product testers and most of what we get are new products so if it’s something really bad, contact the seller first, sometimes it’s a glitch or manufacturing issue, shipping problem, etc.. things that could be fixed or resolved.

Many of the products you review may be for small business owners who really want to make sure their products are of good quality and want your feedback, good or bad. You are not going to be lucky enough to get wonderful products to review all the time.  If you feel the product does not deserve 4 or 5 stars, begin by contacting the seller or the site you got it from, depending on their guidelines for this situation. Try to figure out what could have caused the problem, if anything. if the seller does not get back to you or it turns out to be a bad product, your review should reflect that.  The seller’s lack of response should go in Seller Feedback and the issues with the product should go in the Product Review. Treat this product as you would any other product you buy.

A good example I read was to compare it to eating in a restaurant. If your order was not correct or the food was not good, you would let your waiter (seller) know about the problem so they could resolve it. The waiter may need to talk to the chef or expediter (manufacturing, shipping). If the waiter can not resolve it or is not paying attention to you, you would contact the manager (Amazon).  If they still couldn’t serve you an acceptable meal, you would send it back and not pay for it (return product and request refund, if applicable).  Next, you would go home and discuss this with significant others and probably tell all your friends on social media about the experience (review).

The company not only deserves to know the facts about their product, but other consumers also deserve to know your opinion too, once you have agreed to give it.  Sometimes after you have bought something that didn’t live up to it’s description or promises, haven’t you wished someone would have told you before you spent your money on it?  As we were taught when we were young, honesty is always the best policy.

From Amazon :: We want customers to get the information they need to make smart buying choices, and we’d love to have your help doing that. As an Amazon customer, you can submit written or video reviews for items listed on Amazon.com. We encourage you to share your opinions, both favorable and unfavorable.




Writing a Good Review

  • Include the “why” :: Describe specifically why you like/dislike the product.  Blanket statements such as “Great”, “I love it”, “Doesn’t work” are not good reviews.  You need to explain WHY you think it is great or WHY you love it. If it is a bad product, WHY is it a bad product?  What didn’t work about it?  What are the pros and cons of the product?
  • Be specific :: Details: Use your five senses Look, Feel, Smell, Taste, Sound (where applicable) … Compare it to other similar products you may have used, Your review should focus on specific features of the product and your experience with it. How did you use the product?  How long did you try it, especially for supplements and beauty products. The product should be compared to the listing title, description, bullet points, photos and video. Was the information accurate and did the product perform as expected?DO NOT copy details out of the description and simply paste them into your review.
  • Give your review the time and attention it deserves. Not too short, not too long (guilty here of too long!). You should have a minimum of 20 words, limited to 5,000 words. The ideal length is 75 to 500 words which is 5 or 6 full sentences. This does not include your disclaimer. Personally, I believe the more important or expensive a product is to the audience, the more details they will want to read. I don’t want to read 5,000 words about a make-up brush, but I would like to read that much about the expensive, new to market electronic gadget my teenage son wants me to invest in for him.
  • If you receive a free or discounted product in exchange for your review,you must clearly and conspicuously disclose that fact.  I think it is best to leave that statement to the last, if it is the first sentence in a review, that can turn a reader off.  Examples: I received this product at a discount in exchange for my honest and unbiased review or I received this product free in exchange for my honest and unbiased review. Amazon has requested that we be specific as to whether we got it at a discount or for free. If you do not include this statement, your review can be removed and your Amazon account deleted.  They are very strict about this.
  • Include Pictures and/or Video :: You should try and include two or three images at least. If you are trying out a beauty product, take some before and after pictures. Videos seem to be the in thing right now.  Make sure your video includes the highlights of your findings. Even if you are attaching a video, you should also write a short description.
  • Follow the Directions :: When you agreed to do the review, the seller or website/group that you received the item through has probably stipulated certain things.  These can include things like sending order numbers, leaving seller feedback, completion in a certain amount of time, or sending them a copy/link of the review.



Per Amazon ::  What is not allowed?

We (Amazon) are pleased to provide this program for you to share your opinions on products. While we appreciate your time and comments, we limit customer participation to one review per product and reserve the right to remove participation in the program as well as reviews that include any of the following:

  • Reviews that are not about the product itself
  • Seller & Shipping Experience – Feedback about the seller, your shipment experience, or packaging is NOT a product review and should be shared at Amazon Seller Feedback or Rate our Packaging.
  • Product Availability & Feedback – Comments about product availability or alternate ordering options are not about the product and should be shared by contacting the seller first.

Objectionable material:

  • Obscene or distasteful content in the review.
  • Profanity or spiteful remarks.
  • Promotion of illegal or immoral conduct.

Promotional content:

  • Advertisements, promotional material or repeated posts that make the same point excessively.
  • Sentiments by or on behalf of a person or company with a financial interest in the product or a directly competing product (including reviews by publishers, manufacturers or third-party merchants selling the product)
  • Reviews written for any form of compensation other than a free or discounted product. This includes reviews that are part of a paid publicity package.
  • Solicitations for helpful votes.

Inappropriate content:

  • Other people’s material, this includes excessive quoting
  • Phone numbers, postal mailing addresses and URL’s external to Amazon.com
  • Videos with watermarks
  • Comments on other reviews visible on the page because page visibility is subject to change without notice.
  • Foreign language content, unless there is a clear connection to the product.


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