I have just read that Amazon has changed their Customer Review Creation Guidelines once again. Last month we saw them make an addition to their TOS (Terms of Service) requiring anyone that wanted to leave a review for a product must first have spent a total of $5.00 on Amazon using a valid credit or debit card. Prime subscriptions and promotional discounts wouldn’t go towards that minimum.
Today, that $5.00 change has been increased to a minimum of $50.00 total worth of purchases on a valid credit or debit card in order to be able to write a product review.
This link will take you to the complete Customer Creation Guidelines.
Up to that point, anyone who wanted to could write a product review. There have been 3 sets of lawsuits filed in the past year against companies and individuals that were paying for reviews or that used tactics on their product promotion websites that were against Amazon TOS.
Do you think the increase to $50.00 is warranted? It is steep but it will certainly curb the huge number of fake profiles being created in order to write reviews in exchange for money. Many Reviewers may feel this is targeted at the Reviewer Community but I see it as targeting unscrupulous Sellers who will try anything to manipulate their ranking.
As a reminder, any special Seller requests are against Amazon TOS. Even if you refuse to do the request but receive a product from that Seller, your account is still in jeopardy. When a Seller loses their account, Amazon is more than likely to also wipe all known Reviewers who have worked with them. Keyword Searches, Wishlisting, and Other Seller Requests are manipulation, plain and simple. This includes asking you to write and/or answer questions on a product listing. Amazon is not going to stop and ask who has participated in these things for certain Sellers, they are just going to wipe all of the Reviewers who are associated with them through writing reviews. Please, if a Seller asks you to do anything special, don’t do it. Let them know that what they are asking is against Amazon TOS, they may not know. If it is obvious they do know, report them.
What do you think? Leave a Comment below, would love to hear from you!